Evaluation Question #4

“Who would be the audience for your media product?”

To answer this question I’ve decided to make a collage or a moodboard about my demographic. Here I’ve highlighted who my demographic are, what artists and celebrities they’re interested in, and what labels and brands that they’d also have interest in.

As you can see, the majority of my demographic tend to be female young adults or teenagers, around the ages 16-25, and would be interested in mainstream celebrity gossip, and enjoy well-known and successful brands such as D&G, Gucci, and Starbucks just to name a few. They would be interested in the latest trends, music, fashion etc. The music taste would be quite broad, as in my original audience research my audience said that they liked artists such as Lady Gaga and Beyonce, but also Florence + The Machine, which I think is quite a broad spectrum.

Below is a YouTube video from celebrity news and gossip company E! Entertainment, which I believe is similar in most respects to my magazine, Dirty Digest. The following video talks about fashion at this year’s Grammy Awards, which I think my demographic would be very interested in considering their preferred tastes that I discussed before.