Evaluation Question #3

“What kind of media institution might distribute your media product and why?”

For my magazine to become a fully-published and professional product, it would have to experience the following production stages:

• outline and plan of the magazine; what the magazine is, what’s it all about
• writing and designing; actually putting pen to paper and artistically designing its format
• additional editing and proof reading/viewing; analysing the magazine to ensure it ticks all the right boxes
• reproducing; correcting any of the faults found in the previous stages
• printing and finally distributing; making the magazine into an actual physical product and making it available to purchase

 

 

What is a distributor?

What Google defines "distribution" as.

Distribution is important to a magazine as without it, the magazine would have no or barely any sales, which is not what the magazine’s producers would want to happen. If the distributing company is part of a bigger company, then synergy is a possible way to distribute the magazine.

 

Seymour | International Magazine Distributors

“Seymour is 50% owned by the Frontline Group (BBC Magazines, Haymarket Publications, Bauer) and 50% by Dennis Publishing Limited. At Seymour we have 13% share of the total magazine market and the Frontline Group, including Seymour, has 42% share. This gives us the stability and clout to drive your magazine sales, in an increasingly volatile market place. Seymour is the largest distributor of UK magazines internationally, exporting magazines to over 70 countries. Whether it be in the UK or overseas, we can help you develop your circulation strategies, to achieve your sales goals and maximise every opportunity for each of your titles. Our experience in magazine distribution, our market leading systems and market intelligence will provide you with the competitive advantage to succeed in today’s markets.” – quoted directly from the Seymour website

Seymour distributes a wide range and variety of magazines, from women’s health and beauty to mechanics. The main attraction to publishing with Seymour is the wider opportunity for the international sales.I think that this magazine distributing institution would be suitable for my magazine because of this, and I think that is a very important feature of my magazine. On the distributor-publisher relationship section of the Seymour website it’s outlined how each client’s product is thought of as a separate project. The main topics of my magazine are quite mainstream, and I think that for this reason Seymour distributors would be the best.

 

Advertising
A lot of large scale advertising is done over billboards; big advertising spaces, usually where lots of people would see them and they’d draw lots of attention, raising the audience’s awareness.
Here are a few examples of some billboards I have created promoting my magazine.

 

Each of my billboard designs keep the same “dirty digest” logo throughout. This running continuity helps keep the brand in the audience’s mind.
Magazines that are similar to mine are sold generally in shops or newsagents in big towns or cities. This is because most of my demographic tend to live in big towns or cities. So it’s understandable that my magazine should be sold in similar locations.

 

Convergence
In our changing society, and as we see the development of the Internet through technology, there are now new ways of consuming a magazine. There are many possible methods in which my audience could potentially access my magazine. Here are just a few examples of how my magazine could be distributed across different convergences.

 

 

 

 

 

Evaluation Question #2

“How does your media product represent particular social groups?”

To answer this question I’ve made a table showing the different social groups that my magazine represents, how it does this, and also why. The table is shown below.

Expanding on this, I then further went on to analyse how exactly my magazine represents these social groups. My annotations are shown below.