Evaluation Question #7
February 19, 2012
“Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?”
For this question I’ve chosen to interactively answer by uploading a presentation via SlideShare.
Evaluation Question #6
February 19, 2012
“What have you learnt about technologies from the process of constructing this product?”
To answer this evaluation question I have decided to create a collage featuring the computer programmes and software I’ve used to construct this product, as well as some physical technology which has helped me also.
I’ve also explained what I’ve learnt from using the software to create my magazine and how it has improved and benefited my production.
Evaluation Question #5
February 19, 2012
“How did you attract/address your audience?”
For this question I’ve used the online tool SlideShare to interactively power a presentation I’ve made answering the criteria.
I also gathered some final audience feedback concerning my front cover, contents page and double page spread. I presented what my demographic thought via online interactive tool, Prezi.
Evaluation Question #4
February 16, 2012
“Who would be the audience for your media product?”
To answer this question I’ve decided to make a collage or a moodboard about my demographic. Here I’ve highlighted who my demographic are, what artists and celebrities they’re interested in, and what labels and brands that they’d also have interest in.
As you can see, the majority of my demographic tend to be female young adults or teenagers, around the ages 16-25, and would be interested in mainstream celebrity gossip, and enjoy well-known and successful brands such as D&G, Gucci, and Starbucks just to name a few. They would be interested in the latest trends, music, fashion etc. The music taste would be quite broad, as in my original audience research my audience said that they liked artists such as Lady Gaga and Beyonce, but also Florence + The Machine, which I think is quite a broad spectrum.
Below is a YouTube video from celebrity news and gossip company E! Entertainment, which I believe is similar in most respects to my magazine, Dirty Digest. The following video talks about fashion at this year’s Grammy Awards, which I think my demographic would be very interested in considering their preferred tastes that I discussed before.
Evaluation Question #3
February 13, 2012
“What kind of media institution might distribute your media product and why?”
For my magazine to become a fully-published and professional product, it would have to experience the following production stages:
- outline and plan of the magazine; what the magazine is, what’s it all about
- writing and designing; actually putting pen to paper and artistically designing its format
- additional editing and proof reading/viewing; analysing the magazine to ensure it ticks all the right boxes
- reproducing; correcting any of the faults found in the previous stages
- printing and finally distributing; making the magazine into an actual physical product and making it available to purchase
What is a distributor?
What Google defines "distribution" as.
Distribution is important to a magazine as without it, the magazine would have no or barely any sales, which is not what the magazine’s producers would want to happen. If the distributing company is part of a bigger company, then synergy is a possible way to distribute the magazine.
Seymour | International Magazine Distributors
“Seymour is 50% owned by the Frontline Group (BBC Magazines, Haymarket Publications, Bauer) and 50% by Dennis Publishing Limited. At Seymour we have 13% share of the total magazine market and the Frontline Group, including Seymour, has 42% share. This gives us the stability and clout to drive your magazine sales, in an increasingly volatile market place. Seymour is the largest distributor of UK magazines internationally, exporting magazines to over 70 countries. Whether it be in the UK or overseas, we can help you develop your circulation strategies, to achieve your sales goals and maximise every opportunity for each of your titles. Our experience in magazine distribution, our market leading systems and market intelligence will provide you with the competitive advantage to succeed in today’s markets.” – quoted directly from the Seymour website
Seymour distributes a wide range and variety of magazines, from women’s health and beauty to mechanics. The main attraction to publishing with Seymour is the wider opportunity for the international sales.I think that this magazine distributing institution would be suitable for my magazine because of this, and I think that is a very important feature of my magazine. On the distributor-publisher relationship section of the Seymour website it’s outlined how each client’s product is thought of as a separate project. The main topics of my magazine are quite mainstream, and I think that for this reason Seymour distributors would be the best.
Advertising
A lot of large scale advertising is done over billboards; big advertising spaces, usually where lots of people would see them and they’d draw lots of attention, raising the audience’s awareness.
Here are a few examples of some billboards I have created promoting my magazine.
Each of my billboard designs keep the same “dirty digest” logo throughout. This running continuity helps keep the brand in the audience’s mind.
Magazines that are similar to mine are sold generally in shops or newsagents in big towns or cities. This is because most of my demographic tend to live in big towns or cities. So it’s understandable that my magazine should be sold in similar locations.
Convergence
In our changing society, and as we see the development of the Internet through technology, there are now new ways of consuming a magazine. There are many possible methods in which my audience could potentially access my magazine. Here are just a few examples of how my magazine could be distributed across different convergences.
Evaluation Question #2
February 13, 2012
“How does your media product represent particular social groups?”
To answer this question I’ve made a table showing the different social groups that my magazine represents, how it does this, and also why. The table is shown below.
Expanding on this, I then further went on to analyse how exactly my magazine represents these social groups. My annotations are shown below.
stuartallenmedia 